Sustainable Packaging Materials and Less Waste

Ideri is an interior design and illustration service with a boutique located in the heart of Lappeenranta, in the historic Tasihin building. The shop is run by watercolor artist Heli Pukki, who is especially known for her postcards. Heli also writes poetry and creates custom illustrations.

As a Greenreality partner, Ideri Tmi is committed to using sustainable and environmentally friendly product and packaging solutions. The company also monitors and reduces the amount of waste it generates. Ideri aims to recycle waste streams as efficiently as possible and minimize landfill waste.

Towards a Greener Mindset

The goals brought by the Greenreality partnership are part of Ideri’s daily operations. The partnership has transformed the shop’s overall mindset and practices toward a more environmentally friendly direction.

The company has switched to more energy-efficient LED lighting and lowered the temperature of underfloor heating. Printed products are now produced in smaller batches that better match actual demand. The share of recycling and handmade elements in product production has increased. Even the annual calendars are made entirely from recyclable materials.

The Partnership Continues

During the Greenreality partnership, Ideri has successfully met its goals. The use of plastic and cellophane has been reduced to a minimum. In addition to the official targets, Ideri has taken other environmental actions, such as saving energy.

In 2025, one of Ideri’s Greenreality actions was switching from driving to e-biking for summer commuting. E-biking has proven to be a pleasant way to cover the slightly over 30 km daily commute—and perhaps fitness has improved a bit too. At the very least, the mood is joyful when riding in the summer breeze!

Heli Pukki, the entrepreneur behind Ideri, recommends the Greenreality partnership to other businesses as well. The partnership brings new energy to entrepreneurship, a good feeling, and a positive image. It suits everyone and adds a layer of responsibility to the business.

“Often, actions for the environment feel burdensome at first, but once you get past the initial resistance, they become routines. Doing good for the environment builds hope for the future and brings a sense of well-being.”
— Heli Pukki, Ideri